The Arabian peninsula is one of the driest parts of the world. All the countries in the region are situated in arid and extremely arid zones. Water scarcity is further worsened by rapidly growing demands due to rapid population growth, unsustainable consumption, climate change and weak management institutions and regulations. Water scarcity erodes the socio-economic sustainability of the communities that depend on the depleting storage. For tackling its looming water crisis, the Arabian peninsula is adopting a new approach to water management. The first trend is a greater focus on efficiency. All stakeholders are voicing concerns about the efficiency and environmental impact of the water sector. Leaky networks are a key area of concern: leaks cause 30-50 per cent of the water carried to be lost. water authorities are issuing more tenders to assess and repair the damage to their networks. The second trend is a far greater interest in technologies that can improve the efficiency, sustainability and energy consumption of the entire water industry. Digitalisation can deliver huge efficiencies in water management: smart meters can provide valuable data to manage supply and demand. In addition, there is a huge interest in harnessing renewable energy to power desalination and water treatment plants. Water authorities are also looking to increase the amount of water that is recycled for use in irrigation. Finally, there is a greater willingness on the part of governments to involve private sector companies in water management.